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 Plastic Pollution in the Great Lakes
  • 22 million pounds of plastic enter the Great Lakes every year 
  • 11 million pounds - 100 olympic sized swimming pools full of plastic - are in Lake Michigan alone
  • A large portion of this plastic pollution: microplastics
  • Micropalstics are small plastic fragments that are broken down from larger plastics over time or come from a variety of sources - the largest source: clothing industry waste
  • Over 40 million people rely on the Great Lakes for drinking water
  • Microplastics make there way into our drinking water, and even beer

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 The Harm of Fast Fashion
  • Textile waste accounts for 35% of microplastic pollution in waterways
  • The average American throws away 80 lbs of clothes per year
  • Average consumer is buying 60% more clothing than in 2000, but keeping each garment half as long
  • 85% of all textiles end up as waste
  • The clothing industry is the second largest industry consumer of water requiring about 700 gallons of water for one cotton shirt

More to consider

  • The Great Lakes face many pollution factors: Industrial, Chemical, Agricultural, and more
  • Invasive species are threatening the Great Lakes
  • In West Michigan alone, changing the way waste is handled could generate $56 million and 370 jobs



To preserve the Great Lakes via:


Of plastic pollution in the Great Lakes


Understanding & confronting the issues


Clean up your local beach & waterway

Great Lakes

Plastic Pollution

22 million pounds of plastic enter the Great Lakes each year


Plastic breaks down into microplastics that pollute our waterways

Drinking Water

Over 40 million rely on the Great Lakes & we all consume microplastics through our drinking water

Fast Fashion


Textile waste is the largest source of microplastic pollution in freshwater


The average American throws away 82 pounds of clothing each year


The average consumer keeps each garment for half as long as we did 20 years ago


We look to make waves by:

Beach Clean-Ups

Subscribe to our newsletter for updates on our upcoming clean-ups


Continue to research and develop the most sustainable methods of fashion


Striving toward a cradle-to-cradle solution for our clothing post-consumer


Chad was on a fall hike along Lake Michigan when he came along plastic scattered along the beach. He had some knowledge on climate change realities, but this close-to-home encounter sparked a realization - and the creation of Forever Great.


Chad Howell


Founder, Michigan Native, and GVSU Alum. Chad has a passion for the Great Lakes, sustainability, and fashion - leading to the creation of Forever Great

Nic Sagodic

Content Team

Photographer, videographer, and creative thinker. Nic captures the Forever Great lifestyle through his lens.

Chris Hitchcock

Content Team

Videographer, editor, and ideas guy. Chris specializes in short-form video content and brings energy to our team.

Donte Epps

Graphic Design

Artist, entrepreneur, and GVSU student. Donte brings design ideas to life through his digital artistry.

Supply Chain

People & Planet

Our processes put people and the planet at the forefront. We support living-wage jobs in the Americas - with a long-term goal to bring production to the midwest.

Recycled Plastic

Each shirt contains U.S. plastic waste from 8 plastic bottles. Made by our friends Recover Sports, bottles are turned into fabric in North Carolina and clothing is finished in Guatemala.

Recycled Cotton

Fabric made from U.S. cotton manufacturing waste and brought to life in Los Angeles, CA. These products are fully traceable within U.S. borders.


We are constantly looking to improve our practices and decrease our footprint.