Forever Great is a brand with a hope for change. The Great Lakes are facing a pollution crisis that shows no sign of slowing down. As two Michigan natives, we have seen this problem firsthand. Through the use of recycled materials, community engagement, and a hope for a better tomorrow - Forever Great was born.
The co-founders Chad and Jack were on a fall hike along Lake Michigan when they came along plastic scattered along the beach. They had some knowledge on climate change realities, but this close-to-home encounter sparked a realization - and the creation of Forever Great.
Chad and Jack are student entrepreneurs at Grand Valley State University. Both have spent much of their lives enjoying the beauty of the Great Lakes. Jack was born and raised in Traverse City and Chad grew up in Metro-Detroit until later calling Muskegon his home.
Our team has ties all across the Mitten State
The Great Lakes have played a key role in each of our lives - which is why we're fighting so hard to perserve them