Forever Great is a brand with a hope for change. The Great Lakes are facing a pollution crisis that shows no sign of slowing down. As Michigan natives, we have seen this problem firsthand. Through the use of recycled materials, community engagement, and a hope for a better tomorrow - Forever Great was born.
Our Owner Chad was on a fall hike along Lake Michigan when he came along plastic scattered along the beach. He had some knowledge on climate change realities, but this close-to-home encounter sparked a realization - and the creation of Forever Great.
Chad is a student entrepreneur at Grand Valley State University. He's spent much of his life out enjoying the Great Lakes - camping, hiking, boating, and more. Chad grew up in Metro-Detroit until later calling Muskegon his home.
Our team has ties all across the Mitten State
The Great Lakes have played a key role in each of our lives - which is why we're fighting so hard to perserve them