Mission
Our mission is to preserve the Great Lakes by raising awareness on pollution within the Lakes, being apart of the solution within the clothing industry, and becoming a voice of change (or for the future).
We are committed to the health of our beautiful Great Lakes. Join us as we continue to move forward. Each shirt is made with 100% recycled material. Each Active Tee is made of plastic from 8 plastic water bottles.
We contribute a GR8% of profits to Alliance for the Great Lakes.
The future is now. Be the change you want to see.
We are commited to:
- Reducing pollution within the Great Lakes through: reusing waste in our clothing, beach clean up efforts, and supporting the efforts of AGL
- Taking a stand against fast fashion by providing a green alternative to current clothing processes
- Promotion of a circular economy within the clothing industry
Goals for the future:
This is just the beginning for Forever Great. We have a long way to go with impacting our community. We hope to make waves in the future by:
- Hosting Beach clean-up events in West Michigan and beyond
- Pursue the implementation of Great Lakes plastic directly into our clothing
- Strive to develop an on-lake plastic clean-up initiative
- Develop a product end-of-life waste solution
Mission
To preserve the Great Lakes via:
Awareness
Of plastic pollution in the Great Lakes
Education
Understanding & confronting the issues
Action
Clean up your local beach & waterway
Great Lakes
Plastic Pollution
22 million pounds of plastic enter the Great Lakes each year
Microplastics
Plastic breaks down into microplastics that pollute our waterways
Drinking Water
Over 40 million rely on the Great Lakes & we all consume microplastics through our drinking water
Fast Fashion
Microplastics
Textile waste is the largest source of microplastic pollution in freshwater
Waste
The average American throws away 82 pounds of clothing each year
Turnover
The average consumer keeps each garment for half as long as we did 20 years ago
Goals
We look to make waves by:
Beach Clean-Ups
Subscribe to our newsletter for updates on our upcoming clean-ups
Innovation
Continue to research and develop the most sustainable methods of fashion
End-of-life
Striving toward a cradle-to-cradle solution for our clothing post-consumer
Origin
Chad was on a fall hike along Lake Michigan when he came along plastic scattered along the beach. He had some knowledge on climate change realities, but this close-to-home encounter sparked a realization - and the creation of Forever Great.
Team
Chad Howell
CEO
Founder, Michigan Native, and GVSU Alum. Chad has a passion for the Great Lakes, sustainability, and fashion - leading to the creation of Forever Great
Nic Sagodic
Content Team
Photographer, videographer, and creative thinker. Nic captures the Forever Great lifestyle through his lens.
Chris Hitchcock
Content Team
Videographer, editor, and ideas guy. Chris specializes in short-form video content and brings energy to our team.
Donte Epps
Graphic Design
Artist, entrepreneur, and GVSU student. Donte brings design ideas to life through his digital artistry.
Supply Chain
People & Planet
Our processes put people and the planet at the forefront. We support living-wage jobs in the Americas - with a long-term goal to bring production to the midwest.
Recycled Plastic
Each shirt contains U.S. plastic waste from 8 plastic bottles. Made by our friends Recover Sports, bottles are turned into fabric in North Carolina and clothing is finished in Guatemala.
Recycled Cotton
Fabric made from U.S. cotton manufacturing waste and brought to life in Los Angeles, CA. These products are fully traceable within U.S. borders.
Future
We are constantly looking to improve our practices and decrease our footprint.
