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Forever Great

Recycled clothing for the Great Lakes

100% Recycled

Shop our recycled plastic & recycled cotton collections

Slow Fashion

Standing against Fast Fashion & the damaging impacts of the clothing industry

Great Lake Roots

A passion & vision for preserving our lakes and all that share it

Shop in-person

You can find us popping up at these events this month!

Mission Driven

We aim for preservation of the Great Lakes for every future generation to enjoy

Learn more

Give GR8

We give 8% of our profits to Alliance for the Great Lakes

Alliance

Product Reviews

Head to our Contact Us page to leave a review.

Love it.

"this has to be the comfiest hoodie I've ever worn."

— Nathan G.

Overall fantastic!

"The hoodie is thick, comfortable, and stylish. The quality matches the price."

— Matt C.

5/5 stars

"Great company, great material, and great team! I wear my hoodie at least once a week, it's so comfy!"

— Samantha A.

Shop Recycled

Recycled Plastic

Each shirt is made from 8 plastic bottles creating a soft-to-touch athletic material

Recycled Cotton

Each piece is made from cotton manufacturing waste right here in the U.S.

"This is an exciting venture by local entrepreneurs who are mission driven and fully appreciate that business can be used as a force for good."

— Mayor Rosalyn Bliss of Grand Rapids