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100% Recycled

Shop our recycled plastic & recycled cotton collections

Slow Fashion

Standing against Fast Fashion & the damaging impacts of the clothing industry

Great Lake Roots

A passion & vision for preserving our lakes and all that share it

Mission Driven

We aim for preservation of the Great Lakes for every future generation to enjoy

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Give GR8

We give 8% of our profits to Alliance for the Great Lakes


Product Reviews

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Love it.

"this has to be the comfiest hoodie I've ever worn."

— Nathan G.

Overall fantastic!

"The hoodie is thick, comfortable, and stylish. The quality matches the price."

— Matt C.

5/5 stars

"Great company, great material, and great team! I wear my hoodie at least once a week, it's so comfy!"

— Samantha A.

Shop Great Keep Forever

"This is an exciting venture by local entrepreneurs who are mission driven and fully appreciate that business can be used as a force for good."

— Mayor Rosalyn Bliss of Grand Rapids